楽力乇 Rakukamo

​Rakukamo is a brand born from the fast-paced lives of the new generation of young people, aiming to shape the lifestyles of this new generation to be joyful, effortless, and utopian. To resonate with this group, the brand message and visual direction are developed with a sense of care and warmth in mind.

BRAND NARRATIVE, VISUAL IDENTITY, PACKAGING SYSTEM, BRAND MESSAGE, BRAND GUIDELINES, CREATIVE DIRECTION, PHOTO DIRECTION