9 Formulas Jazz Bar

9 Formulas is a Jazz bar located in Shanxi China. The bar owners envision bringing out a sense of curiosity for cocktail culture by carefully curating and experimenting with cocktails. The spirit of exploration was applied across the brand experience when we provide visual solution.

The logo and naming represents the owners' vision, which is having order without not losing the spirit of exploration. The logo is a visual representation of calmness with a subtle deconstruction.

BRAND NARRATIVE, VISUAL IDENTITY, LOGO, PRINTED COLLATERALS, NAMING